Norman Mine

Norman Mine, an Italian artist based in London, explores the psychological impact of everyday life through performance art, focusing on how we construct personas shaped by a sense

of belonging.

 

His continual shift between personas is a critical reflection on the multifaceted roles artists today must embrace, navigating between creation, self-promotion, and social engagement.

 

Born as Francesco Benenato in Naples, Mine operates through two fictional personas: Norman Mine, the visual artist, and Dino Desica, the ambitious actor. These personas allow him to explore

self-reinvention, highlighting how inclusion and exclusion shape our evolving identities.

 

Mine’s DIY approach rejects perfection and conventional structures, offering a playful alternative that embraces imperfection.

By challenging the norms, he encourages exploration beyond traditional boundaries, questioning societal conventions and fostering creative practices that defy established expectations.

 

Inspired by Italian Neorealism, his work turns the mundane into the extraordinary, blending reality with imagination to reflect human relationships, trauma, and ambition.

 

Through Norman Mine’s collaborative projects and

Dino Desica’s self-obsession, Mine examines societal pressures and the quest for connection, asking: “How can we embrace external diversity if we don’t first embrace the contradictions within ourselves?”